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A Real Look at Social Media Influence
We talk about influence as if it is something new. Actually the definition has not changed in the past 1000 years or so, but tactics for influence engagement certainly have changed due to the digital...
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4 Musts for Your Social Marketing This Year
It is the beginning of the year and you want to make sure you kick off your marketing to drive success in your company. With this in mind, let me give you four musts for your brand social marketing....
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The Power of Audience Trumps the Power of Your Marketing
It is a reality all brands and marketers must come to. Who has stronger influence on the awareness, consideration, purchase, and loyalty of your brand? You the marketer or others telling friends,...
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Stop Looking for Influencers, Find Great Partners
It is ironic … my blog is listed as number twenty-three on the “50 of the Best Global Influencer Marketing Blogs” and in this article I am going to tell you to stop looking for influencers. Well sort...
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Brand Ambassadors and Influence Marketing
As social technologies have become a way of life, an interesting outcome has happened. Individuals are speaking up and their word has greater influence on purchase decisions compared to what the...
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Cohesive Brand Strategy, Content Marketing, Social Marketing, and Influencers
Brand marketing is paramount now as we see challenges in the business world and disparate inequalities across gender, race, sexual preference, and ethnicity. I recently highlighted the importance of...
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